Colour Variation from screen to screen

When it comes to online purchases, especially for items like shoes or clothing, one of the significant challenges that consumers face is related to color perception. Color, as they say, is in the eye of the beholder, but it can also be affected by various factors that make it appear differently across different screens and devices. In this video, let's explore the challenges with color accuracy and variations that buyers should be aware of when selecting colors for their purchases.

When buying products made from natural materials like leather, some colour variation is to be expected and embraced. By understanding this, buyers can make a more informed decision.