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The Brand

Bridlen as a brand came into existence to cater to the discerning choices of shoe lovers in Japan whose focus was on a good quality product made in the age-old, time-tested techniques of shoemaking.

When the existence of a quality product becomes known, it manages to create its own niche market. An online shoe store in Japan, Bridlen is the hallmark of a quality product made with sound technical processes, delivered at an affordable price.

The brand’s ethos is best explained in the words of its founder, Mr. Watanabe whose aim was to re-introduce the intricate & technical details of shoemaking that have been sacrificed on the assembly lines of today’s mass production driven factories.

Bridlen endorses the Japanese philosophy of making durable, good quality products using standardised processes & practices; with a sharp focus on affordability. With such an acuate focus on quality, it is no wonder then that Bridlen products are at par with their European counterparts in terms of quality, with the added benefit of affordability.